Gucci, Louis Vuitton or Chanel: Which one is the most popular?

     


People tend to buy luxury brands for a lot of reasons. It can be because of pride, love, wealth, value, or trust. Usually, connected items to luxury brands are fashion, beauty, jewelry, and watches. There are many fashion luxury brands in this world. Based on luxe digital, the top three biggest luxury brands in the fashion industry are Gucci, Louis Vuitton and Chanel, which beat other popular brands like Dior, Prada, Burberry and Yves Saint Laurent. We cannot deny those three undoubtedly sturdy and famous from selling ready-to-wear apparel, bags, watches, pieces of jewelry, makeup, and fragrances. We will see which brands are the most popular based on social media followers, brand rank, availability, revenue, latest net worth and prices. 

In social media followers, Chanel leads with 13.2 million followers on Twitter and 43.5 million followers on Instagram, in second place, Louis Vuitton with 7.7 million followers on Twitter and 43.1 million followers on Instagram, and Gucci comes third with 6.1 million followers on Twitter and 43.4 million followers on Instagram. Their followers on social media affect their brand rank too. Based on today.yougov.com, Chanel is the 36th most popular clothing & footwear brand and the 35th most famous in the United States, Gucci is the 45th most popular and the 20th most famous lastly, Louis Vuitton is the 56th most popular and the 34th most famous. Based on rankingthebrands.com, from all best global brands, Louis Vuitton comes 17th, Chanel comes 21st and Gucci comes 32nd. Even though Gucci has the most stores worldwide with 487 stores, they could not surpass the other brands in terms of followers or brand rank; on the other hand, Louis Vuitton has 460 stores, and Chanel has 310 stores worldwide. 

These three brands' revenue had increased from 2018 to 2019, although the revenue data for Louis Vuitton came from their head company LVMH. The income in 2019 for Gucci was $9.63 billion, LVMH was $60.11 billion, and Chanel was $12.3 billion; however, from 2019 to 2020, Gucci and LVMH had decreased revenue while Chanel has not announced their income yet. The crucial factor of this was COVID-19. Gucci's revenue in 2020 was $7.44 billion, and LVMH was $51 billion. Even though Gucci is not number one in any categories before, they managed to have the most net worth with $17.63 billion, following behind Louis Vuitton with $16.48 billion and last Dior with $13.7 billion. 

While talking about luxury brands is a must to talk about the prices. In Gucci, a Mascara L’Obscur costs $35 is the cheapest thing and the most expensive item is the Gucci diamond belt with a charge of $256,970. In Chanel, the most inexpensive item is Le Coton, $20, which went viral in Indonesia last year, and the most expensive item goes to Chanel diamond forever bag, which costs $261,000. For Louis Vuitton, New York City Guide is the cheapest item with $37 as its price, and for the most expensive is their signature teddy bear, Steiff Louis Vuitton Teddy Bear, which costs $2.1 million. 

We cannot conclude which one is the most popular fashion luxury brand because Gucci, Louis Vuitton and Chanel lead in different categories. Nevertheless, these brands are absolutely the top three of the most popular fashion luxury brands right now.

 

Sources:

https://luxe.digital/business/digital-luxury-ranking/most-popular-luxury-brands/

https://today.yougov.com/topics/consumer/explore/brand/Gucci

https://today.yougov.com/topics/consumer/explore/brand/Louis_Vuitton

https://today.yougov.com/topics/consumer/explore/brand/Chanel

https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=6

https://www.globenewswire.com/news-release/2021/02/17/2176745/0/en/Kering-2020-Annual-Results.html

https://www.lvmh.com/investors/

https://www.chanel.com/us/financial-results/

https://successstory.com/spendit/most-expensive-gucci-products

https://www.thetalko.com/luxury-brands-cheapest-items-prices/

https://successstory.com/spendit/most-expensive-louis-vuitton-items

https://www.bragmybag.com/what-is-the-most-expensive-chanel-bag/


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